net|ways

White Papers

Below are abstracts of White Papers on Marketing issues which have been commission by net|ways or our Associates. 

In order to download the documents, please fill out your contact information below. The documents will be available to you on the next page.

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Our latest White Papers


  • "The growth of UK e-commece is slowing down:  An explanation of why this is happening and what you can do to increase your sales." (Nov 1, 2009) 

    This whitepaper investigates the findings of numerous studies outlining an alarming trend for e-commerce websites.  You think your job is tough now?  Wait until the competition gets tougher!  

 

  • "Retaining Your Clients:  Why Being a Good Agency is Not Enough" (July 7, 2009) 

    This whitepaper investigates the findings in a recent study by CMO into the marketing plans and spending of over 600 major businesses in 2009.  It highlights some of the disappointments many businesses have with their marketing agencies and addresses suggestion on how to strengthen your agency-client relationship.  

 

  • "What Types of Companies Install Marketing Systems" (April 14, 2009)

    Research on the operational requirements which affected companies' decisions to implement Marketing systems. The resulting information is used to question existing wisdom on the expenditure levels and industry sectors which need Marketing systems and to create a more in-depth profile of companies which would benefit from implementing Marketing systems. Invaluable guidance for companies considering implementing Marketing systems.

Nucleus Logo

The personalized panel (dashboard), AND the workshop for marketers.

Completely modular and on-demand, CAPPTURE Plan and CAPPTURE Project together provide the total solution that responds to the operational and strategic needs for your business.

• Plan • Budget
• Organise • Collaborate
• Perform • Measure
• Report • Analyse
• Share & Learn
• Manage digital asset storage  
• Re-purpose collateral

 

Cappture Logo

        E-Leads & Connect

CAPPTURE e-Leads and CAPPTURE Connect are solutions specifically developed for the B2B and B2C direct markets.
 
Using the latest developments in web and e-mail technology linked to behavioral measurement they automate and support the specialist requirements of direct marketing and connect marketing with sales.

• Message and ad management
• E-mail  • Data Capture
• Web Analytics  
• Profiling  • Content Scoring
• Marketing Automation
• Generate qualified leads